
Thu. 07/14 – Is TikTok A Threat To Google Search?
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The Shift from Search to Social: Young Users Redefining Discovery
This chapter examines the changing landscape of internet usage among younger demographics, focusing on the impact of platforms like TikTok and Instagram on traditional services like Google Search and Maps. It highlights a concerning trend where nearly 40% of young people now favor social media for discovering local businesses, signaling a shift that could challenge Google's foundational operations.
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