Introduction

To some, it's a black-and-white answer. To others, it's a subtle gray. Some say hype can't be felt, only psychically perceived. It's a beacon of hope, a pillar of truth. We cannot see it, but we know it exists. It's everywhere and nowhere, all at once. We follow its call, but fear its power. We may never agree about what hype truly is, but that doesn't matter. We all know deep down inside that what really counts is that hype is in us all: teeming, stirring, ready to be checked.

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