How should advertising work in an AI product? Asad Awan, one of the ad leads at OpenAI, walks through how the company is approaching this decision and why it’s testing ads in ChatGPT at all. He explains how ads are built to stay separate from the model response, keep conversations with ChatGPT private from advertisers, and give people control over their experience.
Chapters
00:00:29 — Mission and principles
00:04:01 — Separation between ads and answers
00:07:31 — Who will see ads
00:08:52 — Internal input and decision-making process
00:11:06 — Controls and how ads will work
00:15:53 — Guardrails for sensitive conversations
00:17:33 — Skepticism about ads
00:20:26 — Helping small businesses
00:24:13 — Future of ads
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