The Best of the Brutal Truth about B2B Sales & Selling - The show focuses on the enterprise Sales Process cover image

HOW TO WIN EVEN WHEN YOU ARE VIEWED AS A COMMODITY

The Best of the Brutal Truth about B2B Sales & Selling - The show focuses on the enterprise Sales Process

00:00

Prospecting Targets and Roles to Engage

Brian asks how reps prospect; Frank lists procurement, packaging engineers, marketing, and shipping as key prospecting contacts.

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