You Can't Think Your Way to Results

I think it was afterthought. I really did not know what would happen because once again, like you can't think your way into knowing what happens. People are very bad at that. Nobody knows what the future is and we make the mistake of thinking we do. It's very hard to know what's going to work and what's not - which is why experimenting is important. And trying new things, trying new experiments, trying new ideas."