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The rise of the LinkedIn-fluencer

The Hustle Daily Show

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B to B Influencers

B to b stands for business to business. These influencers are essentially using their following that they have unlinked in to try to guide executives at certain companies to buy specific products. Oglv, which is a global advertising behemoth and p r behemoth, launched a b to b influencer team under its p r wing. They think it can make up a pretty large part of their business.

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