Using worst-case numbers to forecast

What if your business growth wasn't a guessing game? What if you could look at your calendar and know what your revenue will be six months from now?

In this episode, Emily Davis breaks down how to set — and actually hit — goals in your volume photography business like a true CEO. You'll learn how to move beyond vague wishes like "book more clients" or "grow on Instagram" and start creating clear, measurable, and achievable goals that drive consistent results.

Emily introduces her SMARTER Framework for volume photographers, showing you how to reverse-engineer your goals, track your pipeline, and forecast your revenue with confidence. You'll discover how to set three essential goal types — Revenue, Partnership, and Operational — and how to turn weekly team check-ins into unstoppable momentum.

If you're ready to trade chaos for clarity and start leading your business with purpose, this episode is your roadmap.

📸 You'll Learn:

• How to set goals that are actionable, trackable, and profitable

• The SMARTER goal framework built specifically for volume photographers

• How to forecast your revenue using the volume formula

• The 3 goal types every studio needs to scale predictably

• Why identity-based goal setting changes everything

🎯 Resources Mentioned:

• The Booked Solid Challenge — Learn how to build your client pipeline in just 5 days

• Fanatical Prospecting by Jeb Blount

• The Best Kept Secret in Photography by Emily Hart Davis

• Apply for the Coaching Program