Are You Creating Advocates?

Sometimes it goes back to, i think what you'd referenceil to write. Sometimes we try and measure everything. I think sometimes we also try and scale everything way too early, away too fast. In some cases, some things are actually best not to scale, right? Like, i'd actually rather say he were only going to give gifts to ten people that are really thoughtful, and maybe the're alitle bit more expensive than sending a hundred gifts of one dollar for people. It's like, what yu realy want to do your tryng to drive impact for those advocates. And that's where, i think there's also this reverse where everyone always wants more advocates, right