
Are You Persuading or Are You Positioning?
The Advanced Selling Podcast
00:00
Persuasive Skills Are What We Need in Sales
What's the difference between persuasion skills and positioning skills in the sale cycle? Yeh. I think that the more work you do up frnt on that, the less tha persuasive skills ret really enter into it. And does if we don't position ourselves properly up front, either through marketing or through how were we as sales professionals are showing up then i think that our persuasive skills have a lot of burden on them to do the deal,. et cetera. But i think that as because we're talking a lot about expert strategy, how do you position yourself as an expert? First off, how doYou become an expert, and then how to position yourself?
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