The Internet Is Secretly Powered By Billions Of Tiny Auctions
Odd Lots
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Google's DFP: DoubleClick for Publishers
Badeli: Header bidding is what seems to be what's going to come next after real time bidding. He says most publishers are content to just trust Google to sort of drive the process and they don't really dig too much into it because Google wouldn't always serve an ad that seems to satisfy both advertisers and the publishers. Badeli: For header bidding to be really profitable for you, you'd have to actually care about those bids and put some thought into whether you might prefer one partner over another.
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