
The Technology Prophet: Mind-blowing Insight and Media Theories with Marshall McLuhan
The Logos Podcast
00:00
The Evolution of the Human Mind
McLuhan worked concurrently on two projects his doctoral dissertation and the manuscript that was eventually published in 1951 as a book titled the mechanical bride folklore of industrial man. The key development that led to the Renaissance was not the discovery of ancient text but a shift in emphasis from the formal study of logic to rhetoric and grammar modern life is characterized by the reemergence of grammar as its most salient feature, he says.
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