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SYSK Choice: The Power of Word-of-Mouth Marketing & Why Dogs Love Us

Something You Should Know

00:00

Is My Product or Service Talkable?

People believe that when they came out tivo and google, these were very new, very unique kind of products. But if you're just selling widgets or copiers or dry cleaning, that it's very hard to generate that kind of excitement on a more mundane product or service. So the question is for everybody out there, is my product or service talkable? Is it worth one consumer saying to another consumer, hey, i know this thing about you, and i know this product or service could solve a problem that i'm pretty sure you have, or that i actually know that you have?"

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