Analytics and targeting as a bonus win

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Ep. 396

Could ChatGPT become a $47 billion ads business by matching Google’s user monetization?

Kipp and Kieran dive into the massive opportunity for marketers as ChatGPT and AI platforms launch new ad products. Learn more on three gold rush opportunities in the coming wave of AI ads, how intent-based advertising will change conversion rates and ROI, the new playbook for building apps and review sites, and why better analytics and targeting will transform your marketing strategy for 2026.

Mentions

• ChatGPT https://chatgpt.com/

• MoneySuperMarket https://www.moneysupermarket.com/

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.