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2319: Rally and the Evolution of E-commerce and Checkout Solutions

Tech Talks Daily

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The Future of E-Commerce

When e-commerce started on the web, it was very much a direct analogy to the offline buying experience. What's happening now in e-commerce is more of an unbundling. People live different places online and they don't go shopping the same way. The whole product journey and discovery process is very different. And that's leading to merchant demand for more flexibility.

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