Altman’s Microsoft move, Argentina’s shock, hostage hopes and TikTok dupes
Reuters World News
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The Impact of Dupes on Big Brands and Market Response
This chapter explores the influence of dupes on major brands, covering their response to the sale of imitation products on platforms like Amazon. It delves into campaigns such as dupes swap events and price reductions, and considers the potential transition of dupeshoppers into brand shoppers.
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