How Barbie changed the world
HistoryExtra podcast
00:00
The Unstoppable Entrepreneurship of Barbie Ruth Handler
Ruth Handler was a woman at a time when women entrepreneurs were fairly rare. By 1959, she had a $100 million company that was before Barbie went on the market. In the 60s, if you own Mattelstock, you were making double digit returns every year. Some magic was being worked in those Barbie adverts.
Play episode from 11:25
Transcript
