Sell Like Crazy | Sabri Suby | Book Summary
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How to Take Your Prospects From Tinder to Netflix and Chill Marketing
A cold prospect isn't searching and doesn't even know they have a problem or need. They're the 60% of prospects sitting at the base of the larger market formula pyramid. Hot traffic are the audience equivalent of a long-term relationship. You want to take them to the opt-in page, then the landing page, then through to the sales mechanism and then on to buy. The job of an ad is just to sell the click.
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