Artificial Intelligence Special Edition - Don’t Miss It!
The Money Puzzle
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Data Kinetics: A Product That Finds Target Audiences
Data Kinetics is a product we've had for about three years and we're continuously improving it. It uses machine learning to find target audiences that brands would be interested in attracting, so they might be a particular demographic or might have particular interests. And then once you understand the topic, so then a category, Fizzy drinks, cars, or whatever, that individuals feel emotional about, you can then craft marketing which responds and resonates with them.
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