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Chapter 4 Validating Your Hypothesis - The Product Book

The Product Podcast

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How to Find Customers to Sell Your Product

You're asking people to work for you and provide their expertise. You'll use that input to make money. People like to help others, especially if they can sound like experts. If there's a particular physical place your customers hang out, try going there in person or at least posting a notice on social networks. Use similar techniques to reach your audience, but rather than asking them to open their wallets, ask for their wisdom for existing products.

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