Ep.134 - Most companies treat content like a marketing task. Berry Insurance treated it like a growth system, and it helped them double their business. In this episode of Endless Customers, Alex Winter sits down with Kaitlyn Pintarich, President of Berry Insurance, to break down how Berry turned content into revenue, built more prepared buyers, and doubled growth.
Highlights include:
- How Berry doubled the business with the Endless Customers System
- Why talking about price creates better buyers
- How content reduced the need for ads and direct mail
- What changed when they hired a content manager
- How to build a culture where content is owned by the whole company
- Why they started turning away leads because demand outpaced capacity
If you feel like you are stuck chasing leads, repeating yourself in sales conversations, or spending money just to stay visible, this episode will give you a clearer path forward.
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#EndlessCustomers #ContentMarketing #RevenueGrowth #TrustMarketing #SalesEnablement #MarketingLeadership #InsuranceMarketing #BusinessGrowth #CEO #leadership
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Kaitlyn Pintarich
