S1 EP11: How to Double Conversion Rates With a Killer Landing Page
30 Minutes of Growth
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Designing a Landing Page in Blocks
landing pages are thought designed and built in blocks with elements of copying creative this results in one thing, a choppy conversation that loses all its flow. So how do you make your landing page feel like a conversation? How does itto end in a smooth, flowing conversation? Will you want to write a letter, then build around that letter, add elements around thatletter, that headline. Wrigh. There is some of the best advice i've ever gotten. It goes don't address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each each of them, a letter on behalf of your client.
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