182 - Is the MQA the new MQL? | Demand Gen Live S2 x46
GTM Live
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How to Set a Pipeline Number for Your Sales Team
Marketing, sales and customer success are all separate teams. Having a shared goal across the team can go a long way to driving alignment. Marketing sets metrics tat they know that they can control easily. It takes a lot of confidence and understanding as a marketer to move to a place where your able to measure what really matters to your sales team.
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