PPG and Sherwin-Williams Palettes

It's time for another Etsy Trends episode!!!! Today we're exploring the design shifts shaping buyer behavior as we head into 2026. These are the cues that can help you plan smarter, design intentionally, and create products that really resonate with shoppers in the year ahead.

**"How to Sell Your Stuff on Etsy" is not affiliated with or endorsed by Etsy.com

STUFF I MENTIONED:

⭐ Try Trendspotting: https://www.howtosellyourstuff.com/offers/JxNYgLnw

Use code KEEP20 to try your first month for just $17, rebills at $37/month

Upcoming Trendspotting Bonuses:

🗓️ Dec 15 - Evergreen Niche List

🗓️ Dec 22 - 2026 Goal Setting Guide

🗓️ Dec 29 - The Hottest Fonts of 2026

🗓️ Jan 5 - Complete Digital Planner (that you can resell)

🗓️ Jan 12 - Mockup Bundle for Digital Products (with prompts)

🗓️ Jan 19 - Design Templates

🗓️ Jan 26 - Recorded SEO Masterclass

🦔 Petfluencer handle for Insta/TikTok: @TailsofTwoHomes

🎙️Apply to be on the Podcast: https://sprw.io/stt-xfsV5fhDxxT3NJGVBghmWp

💡 Submit your questions for the upcoming FAQ episode:

https://sprw.io/stt-dEeCxhdfYaf3eqBYohD7fZ

Colors of the year:

Benjamin Moore: Silhouette AF-655

Rich espresso brown with notes of charcoal

https://www.elledecor.com/design-decorate/color/a69034685/benjamin-moore-color-of-the-year-2026/

Behr: Hidden Gem-- A smoky jade green

https://www.behr.com/consumer/inspiration/2026-color-of-the-year/?utm_source=google&utm_medium=cpc&utm_content=brand&gclsrc=aw.ds&gad_source=1&gad_campaignid=14432388671&gbraid=0AAAAADkfjhVbFdqCzMYil1rMqa0P7oQqN&gclid=Cj0KCQiAubrJBhCbARIsAHIdxD8OnS65zRJdwoStdexqwO0nKCjVyzoeDlDKfB4PBdmqQQf6ia14gzAaAieuEALw_wcB

PPG has named Secret Safari—a yellow green with lime undertones

https://www.ppg.com/en-US/industrialcoatings/color/coty

Sherman Williams is projecting a few different palettes including:

Icy cool toned pastels

Bold warm fiery colors like natural clay, buttery yellow

Sophisticated dark nocturnal colors—think dark neutrals with a moody edgy

Foundational neutrals (interesting—it seemed like other sources are saying they're out)

https://www.sherwin-williams.com/en-us/color/color-collections/colormix-forecast/2026

GREAT TREND RESOURCES:

➡️ https://datumcp.com/top-graphic-design-trends-to-watch-in-2026

➡️https://www.kittl.com/blogs/graphic-design-trends-2026/

➡️https://www.hemispheredm.com/latest-trends-in-graphic-design-defining-2025

➡️https://elements.envato.com/learn/graphic-design-trends

FAN FAVORITE RESOURCES:

🎙️Apply to be on the Podcast: https://sprw.io/stt-xfsV5fhDxxT3NJGVBghmWp

✅ 2,000 Digital Product Prompts (only $17): https://lizziesmiley.samcart.com/products/2000-digital-product-prompts

🎉 Lizzie's Coaching Group (one time fee = life time access): https://www.howtosellyourstuff.com/lizzie-smiley-s-coaching-group

➡️ Beginner Course: Six Figure Secrets to Getting Started on Etsy: https://www.howtosellyourstuff.com/six-figure-secrets

Use code SAVE50 to save $50

➡️Trendspotting Membership: https://www.howtosellyourstuff.com/offers/JxNYgLnw

Use code KEEP20 to save $20 on your first month

Get weekly emails with a trend report, over 200 high demand listing suggestions (POD/Digital), and a monthly group coaching call!

➡️ Lizzie's AI Workshops: https://www.howtosellyourstuff.com/ai-workshops

Save $50 with code SAVE50

----------------------

FIND LIZZIE:

Find me on Instagram and TikTok @HowtoSellYourStuff

Apply to be on the Podcast: https://shorturl.at/skDBs

HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/

HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/210