Ep. 895: Algorithms, Negotiation and Persuasion with Michael Covel on Trend Following Radio
Michael Covel's Trend Following
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The Effect of Normative Information on Energy Conservation
Michael Cevallos: You have to know the behavioral science to hone your message properly. Decision makers can focus too much on economic and legal reasons to motivate people, he says. "Social norms is one we should not forget" He recommends Pre-Swasion as a good book to read for the holidays.
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