Creating Research Report Linkable Assets That Journalists Actually Share
The Edward Show
Give sources reasons to share first
Edward advises creating content that gives the people and studies you cite a reason to share before pitching journalists.
E952: I break down how to create research report linkable assets that journalists want to share - without needing proprietary data, expensive surveys, or massive resources.
This approach has produced dozens, and in some cases hundreds, of high-quality backlinks by using existing studies, a clear point of view, and very targeted outreach. The work itself is not complicated. Most people fail because they take the wrong approach.
What this covers: - What a "research report linkable asset" is and why it works - How articles like SEO Sherpa's 21 SEO Experiments article earned over 200 backlinks using other people's data - Why niche targeting consistently outperforms mass outreach - How to use ChatGPT agent mode to find studies, reports, and before/after data responsibly - How to turn multiple studies into a single, compelling research narrative - Why writing in a real human voice matters more than people think - How tone and respect influence whether someone shares your content - A simple way to aggregate findings into a strong headline hook - How to rate and structure studies so the article feels original - The difference between pitching the wrong journalist and the right one - How to find journalists who already agree with the perspective you're presenting - Why most link building emails get ignored or deleted - Examples of pitches that fail vs pitches that get shared - How this strategy builds links, topical authority, and long-term trust at the same time
Who this is for - SEOs and marketers who want links from real publications - Founders and site owners who don't have original research data - Anyone tired of generic link building tactics that don't work - People who want to earn links by being useful, not annoying
Key takeaway
You don't need original data to earn high-quality links. You need a clear perspective, solid sourcing, respect for the people you cite, and outreach that is actually targeted. When those pieces line up, the results compound.
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00:00 Introduction to Creating Research Report Linkable Assets 00:35 The Power of a Niche Targeted Approach 01:18 Using ChatGPT for Research 01:49 Crafting Shareable Content 03:30 Targeted Outreach Strategies 05:08 The Importance of a Unique Perspective 07:51 Wrapping
The Edward Show. The #1 search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #linkbuilding #linkableassets #backlinks
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