Facebook's Niche Value Proposition

"I think that there's always room for niches," he says. "But if you're going to try to take on a huge network like Facebook, first of all, I think you have to have some unique value proposition ... other than we're never going to take advertising." Google+, doesn't have any ads as far as the author knows; they've spent years working on it and are still struggling to catch up with Facebook. He thinks people get stuck into this land rush mentality: If everyone's talking about it, therefore it must be good.