Video vs. static pins: different goals

​In this episode, I'm joined by Dana Johnson, founder and CEO of Dana's Desk Virtual Management, to explore the essentials of Pinterest marketing. Dana specializes in assisting wedding professionals and creative entrepreneurs in enhancing their online presence through strategic Pinterest strategies. ​

We discuss what truly matters in a successful Pinterest strategy, debunk common misconceptions, and determine the optimal number of pins to post for maximum engagement. Dana's insights are invaluable for anyone looking to leverage Pinterest effectively. Be sure to check out her content for more tips and strategies.

Thanks for your time today. Here is the brand ambassador link to share when promoting the episode for the Styled Pin Collection and Pin It & Forget It.

https://dylanjahraus--danasdesk.thrivecart.com/styled-pin-collection/

In this episode, we cover:
 [00:38] Dana’s Journey into Entrepreneurship
 [01:22] Discovering Virtual Assisting
 [02:56] Finding Pinterest as a Business Tool
 [03:50] Going Full-Time with Her Business
 [04:03] Pinterest Marketing Basics
 [05:09] Understanding User Intent
 [06:24] Strategy, Consistency & Growth
 [07:25] Long-Term Pinterest Benefits
 [09:20] Creating Engaging & Effective Pins
 [10:58] Static Images vs. Video Pins
 [12:11] Pinterest Metrics that Matter
 [13:45] Driving Traffic with Clicks
 [14:44] Group Boards & Tailwind Communities
 [16:15] Keywords, Trends & Targeting Clients
 [17:56] Instagram Marketing & Wrap-Up

Connect with Dana:
📸 Follow Dana on Instagram: @thedanajohnson
🌐 Visit: https://ddvirtualmanagement.com/

About Dana: 

Dana is a Pinterest marketing strategist and virtual assistant who helps entrepreneurs drive traffic and visibility with powerful content strategies. After building her business from scratch as a single mom, she now teaches others how to use platforms like Pinterest to create freedom and consistent growth in their businesses.

Feeling stuck with your Etsy shop? Inside our Ultimate Etsy course and coaching program, we believe there’s no one size fits all strategy. Every shop is different. 

That’s why the first step is to book a call with our team so we can understand your goals, identify what’s holding your shop back, and help you create a clear path to growth.

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👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

While the success stories and testimonials we share are based on real experiences, they are not guarantees of similar results for everyone.