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Niel Robertson Founder Of Influence.Co On Problem Solving, Critical Thinking, Success & Failure

The Bossticks

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The Transformation of Influencers

I think influencers have gone through this journey where they were looked at as a marketing channel for a long time. It's much more of a media and entertainment vehicle. Broadening it out from marketing strategy, I think has legitimized it culturally in a really valid way. We're starting to get recognized by big talent managers. People are starting to come to us and tell stories. There's pretty much nobody that writes about influencers and creators the way that we do.

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