Cooper Marsh Co-Owner & Agent of CrossFit Athletes.
Ecom Gold
00:00
The Benefits of a Brand Partnering Up With an Athlete
Daniel Brandon studied abroad at Oxford but he didn't get a degree from there. He says the partnerships that are the most exciting and have been the most fruitful are ones like you know Daniel with Rad Global or Amanda Barnhart with Reebok. The first thing is that it needs to be unauthentic and genuine endorsement right so I mean as an athlete you use a lot of different things, including UGC generated content. It's some really heavy hitting brands or new brands that have done a great job within the partnership with the athlete.
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