Bloomberg Businessweek Weekend - December 9th, 2022
Bloomberg Businessweek
00:00
Advertising Out-of-Home
Advertisers paying for that one-on-one. When you're out-of-home, it's a multiplier. You could have 15 people within the range of that. Now, we're working with ComScore to try to get some measurement in there. There's also third parties like Geopath that measure people that are in that basically through Wi-Fi can tell how many mobile phones are in the room.
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