Ethnographic research: watching real consumers

Mark Barrocas is the CEO of SharkNinja, a company that sells everything from vacuums, to blenders, to beauty products. Mark’s problem is this: How do you invent new products that people want to rave about on social media? 

In this episode, Mark explains: 

• How SharkNinja finds product ideas
• The tradeoffs at the heart of product development
• How the Ninja Creami became a viral hit
• Why some products fail and others succeed. 

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