RV E42 - Revisiting 2022’s Best | State of Demand Gen Live AMA
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How to Measure the Success of a Product Marketing Campaign
Set up the measurement is a big part of it We're starting to get the wheels at that point turning on what we call like our experimentation phase So launching a lot of different experiments products marketing and social proof Content marketing thought leadership things like that. Social chant create demand channels that could be mainly facebook instagram linked in Things like that second layer we'd experiment with later would be like a reddit twitter choraThings like that But launching these experiments with the goal of within the first three to six months dialing in And we have a channel audience Content matchWe know that if we do this it's like our stacking growth framework experiments Qualitative positive signals which could be in the form of comments Could be
