
Why I’ll Never Cater To Men! Krissy Cela's Strategy To Build A $190M Empire
Hot Smart Rich with Maggie Sellers Reum
Becoming more unfiltered online
Krissy explains launching 'Unfiltered Chrissy' and why authentic content built stronger community connections.
Krissy Cela (Founder of Oner Active & EvolveYou) opens up about scaling a $190M business — and why she refuses to build her brand around men. From being homeless to building one of the fastest-growing female-founded brands in athleisure, Krissy explains the “immigrant mentality” that still keeps her in fight-or-flight mode, why she hired her mentor as CEO, and the 6-step rebrand that transformed her from fitness creator into a high-performance founder. Along the way, she shares hard lessons about leadership, relationships, and why sometimes being called a “b*tch” is the price of protecting your vision and building something truly for women, by women. Timestamps
00:00:00 Intro
00:02:27 What You’ll Learn In This Episode
00:03:05 Being Called A “B*tch” In Business
00:04:07 Escaping The People-Pleaser Trap
00:05:22 Online Persona vs Boss Reality
00:06:48 Hiring Fans vs Hiring The Best Talent
00:07:54 The Pressure Of Being A Public Founder
00:09:32 Why Having A Platform Makes Leadership Harder
00:11:25 Who She Really Is Behind The Brand
00:12:21 Why She Stopped Being So Curated Online
00:14:42 Building The First Female $1B Athleisure Brand
00:17:56 How Female Founders Break The $50M Ceiling
00:21:12 Designing Activewear Around The Female Cycle
00:24:11 Why Women Should Train With Their Cycle
00:25:44 Why She Refuses To Build Menswear
00:26:41 Stan Ad
00:27:42 Inside The $190M Fitness Brand
00:30:36 The Viral Product That Changed Everything
00:30:59 The Product Idea She Had During Pregnancy
00:33:44 The Dark Side Of Going Viral
00:34:37 How Founders Build Thick Skin Online
00:36:04 Fame vs Freedom As A Founder
00:38:52 Why Women Still Tear Each Other Down
00:39:50 Dealing With Hate As A Female Founder
00:42:00 Her 6-Step Personal Rebrand Framework
00:47:37 How To Build Motivation That Lasts
00:49:00 Money Mindset As A Founder
00:51:07 Why Winning Is Her Biggest Motivation
00:52:23 When She Feels Most Alive
00:55:10 Staying Relevant Without Oversharing
01:00:06 Pique Ad
01:01:05 Bilt Ad
01:02:17 Running A Business With A Personal Brand
01:04:02 How To Choose The Right Co-Founder
01:05:41 What She Learned About Love And Partnership
01:09:15 Why Successful Women Want To Be Led At Home
01:11:13 The Lesson From Dating A Co-Founder
01:12:42 Rapid Fire Questions Begin
01:13:20 Why She’s Leaving LA For Miami
01:17:57 Her Favourite Wellness Brands
01:18:41 Why She Doesn’t Watch Other Creators
01:19:16 The Belief She Lives Her Life By
01:19:33 Where To Find Krissy Cela
⸻ Sponsors: Stan - Learn more at https://stanley.stan.store?ref=maggie_sellers&utm_source=podcast&utm_medium=youtube Pique - https://piquelife.com/hsr for 10% off Bilt - http://joinbilt.com/hsr ⸻ Follow Krissy Cela www.instagram.com/krissycela Check out Oner Active: oneractive.com ⸻ Hot Smart Rich: Your Business & Culture Gossip For ambitious women wanting to own the room, gain power, and build wealth. Join 250,000+ angels and subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe
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