195 - The Leading Metric Every Marketing Team Should be Optimizing For | Demand Gen Live S2 x51
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Are You Looking for Signals?
It takes at least fourt months to see results, even up to a year, until youre generating marketing sourcet scos or heroes. As we look through the data more, it seems like direct is really the leading indicator, not organic. So that's what we're seeing right now. I would suggest looking only at direct. Like i've mentioned before, we'd hand off optimization, conversion rate, optimization on the web site and better goglads in optimization.
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