#176 Design is not dead, but has changed
Honest UX Talks by Wix Studio
Work with hypotheses continuously
Ioana recommends framing work as repeatable hypotheses to learn and iterate rapidly.
Ioana and Anfi discuss how the design process has evolved in the age of AI: should we rely on educated guesses or actual research? How can we reach insights faster? What's the best design process today? How to get to insights quickly without sacrificing quality? And can LLMs fully replace human research?
This episode was recorded in partnership with Wix Studio.
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