Online shopping, immersive campaigns and government incentives

Scenes of Chinese New Year shopping were once defined by crowded markets, ornate gift boxes, and last-minute grocery dashes. Now, the tableau is increasingly painted with livestream sales, overnight shipping, and delivery trucks lining residential streets. The annual Spring Festival consumer rush has steadily migrated online, testing China's vast logistics network at its most demanding moment. On the show: Niu Honglin, Steve & Yushan