Ricardo Ritrovato, Creative Director for @futcrunch, gives a behind-the-scenes look at how one of the most innovative football media brands creates content with top-tier athletes and creators. In this episode of The Gimbal Podcast, Ricardo shares his origin story, what it’s like working with professional footballers, and the key metrics that define top-tier creators.

He also dives into the mindset behind building a successful brand, how luck plays a role in the journey, and how the Futcrunch team operates at scale. Ricardo wraps with rapid-fire insights for creators looking to level up their content and break into the industry.