Is Facebook a Good Channel for Demand Generation?

Nextiva is a cloud communications company based out of Scottsdale, Arizona. We sell business VoIP, phone service software and some other tools that you can basically consolidate your entire tech stack under one platform if you chose to go that route. That essentially we try to verticalize as well with some of our marketing. Financial services and accountants are awesome for targeting on Facebook. They're just bored after work. I guess they really love Facebook, especially that 40 to 60 range. And that's right in our sweet spot with some of the verticalization tactics that we apply.