The Most Critical Thing You All Did in Your First Year?

We didn't raise capital until about a year and a half after launch, when we completed our first round. We saw so many customers would get their home tr on, get their five pairs of frames at home, try them on, take pictures of them, and then post it to facebook  and say, hey, w which frame do i look best in? So there was this viral nature to our business that we didn't have to pay for early on. The the timing, again, worked, where this was an commerce was on the upswing. And this was also a time where before facebook had fully monotized,. I don't know if people remember, but there used