Defining AI brain fry

The promise of artificial intelligence is that it will take on all the boring tasks we don’t want to do and free us up to do the fun, high-level work.

But managing the AI tools can be its own kind of work. A new study from the Boston Consulting Group found that when workers have to closely monitor and manage their AI tools can cause cognitive exhaustion, which they dubbed “AI brain fry.”

Marketplace’s Stephanie Hughes spoke with Matt Kropp, managing director and senior partner at BCG and one of the co-authors of this new study.