James W. Cortada, "IBM: The Rise and Fall and Reinvention of a Global Icon" (MIT Press, 2019)
New Books in Science, Technology, and Society
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How to Get the Whole Idea Together
I b m before ten 11, with three or four, depending on how you want to measure it, little companies that didn't cooperate with each othera and they were o kwas nothing exciting. The guy who was running it put it together mainly to sell stock. But he realized hi, ws potential here for data processing, which is what they call it in those days. So he went to he hired a fellow by nameed thomas watson, who, at the time, was a forty two year old, highly successful senior executive. He grew up in the i b m of the nin teenth century. That is ensor well run company by one of one of the
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