Charli D’Amelio has grown to the point where she has built a massive audience on TikTok since she started in only 2019. While her fame is partly a sign that almost anybody can rise to stardom on social media these days, there are also many lessons that we can learn from the example she has set. Tune in and hear about the value of diversifying platforms and content, serving your audience, and the future of content creator business models.

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:25] The rise of Charli D’Amelio and how many followers she has.
[00:49] Almost anybody can get huge on social media these days.
[01:14] The ability to move from one platform to another; knowing when to diversify.
[02:01] Diversifying as far as making different kinds of content too.
[02:11] Working with agencies and knowing when and how to monetize.
[03:03] How Charli is leveraging code, capital, labor, and media.
[03:20] Hiring a good team.
[03:47] Figuring out how best to serve your audience.
[04:05] Selling more than just merchandise to the audience you have built.

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