Marketers love shiny objects, but this chat gets real about what moves pipeline right now with Jay Schwedelson and Ben Schechter. CMO FloQast! [Industry Giant Accounting Platform]From why webinars still outperform to how to score webinar engagement the smart way, Ben shares practical plays for B2B teams that feel more consumer savvy. You also get a sanity check on AEO experiments, and a peek at how a not-so-sexy category builds a brand people actually want to follow.
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Connect with Ben Schechter on LinkedIn and explore FloQast if you lead or support an accounting team looking to modernize the close and operations.
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Best Moments:
(01:23) From B2C to B2B - the consumer skills that turbocharge enterprise growth
(04:12) Webinars still crush - attendance, engagement, and conversion you can bank on
(06:55) Registered vs attended vs engaged - who sales should call first and why
(08:52) Stop worshiping lead count - pipeline and dollars beat vanity metrics
(11:45) AEO is real but early - balance experiments with core SEO and paid search
(15:15) Making accounting feel human - a distinct voice and an in-house studios team
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
