Is It Dishonest?

The first place is to start from a place of empathy and try to understand what it's like for them. Sometimes you'll ear that salesra was talking to me for nine months, and we were never going to buy em in a contract with a competitor for four years. Some people will call it dishonest; i call it winloss analysis. I consider that deal, from a sale's perspective, lost,. until you go and do that a and then try and understand. A sales drop loves hearing that getting to a nos, great? You move on. It stops the chase, and you focus on real opportunity.