The Importance of Branding

To be honest, I was a bit skeptical about Ido Portal.

The cult of Ido Portal is a wave of information, videos, and interviews about a mysterious man from Israel who's not afraid to call out Crossfitters and Vegans alike, who stands on one hand and preaches "self dominance".

I watched his videos and interviews and wondered, "But what is this man really like?"

And then I found out.

Arriving with what looked like his worldly possessions in a backpack, I met a man on a journey who is trying to spread his ideas on movement one person at a time.

In the age of internet marketing and self-help gurus, Ido has no interest in publishing a book because he thinks it is only a static snapshot of his thoughts at that time and more importantly it is a poor way of communicating his ethos of movement.

I would tell you more but Ido does it so much better, so sit back and relax (or better yet squat) as I let him do the talking.

I've met over 200 people in my studios and gazed deep into their eyes. I believe this man Ido Portal is something very special.