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E 178: Craft Your Compelling Story & Overcome Imposter Syndrome With Donna Griffit

Speak Up: Develop Your Executive Presence & Leadership Communication Style

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How to Tell a Need Story

Donna Brazile: Storytelling is very much about very ancient writing. It's been around for thousands of years and it works because it plays on how our brain is structured, we think in stories. So when you start with this need and then you can get clever how you tell that need story,. You're truly keying into what matters to them, both in their minds, their hearts and their guts. And by doing it in that structure, you're partnering with your listeners.

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