Intro

Mental Models for Running Startups and Businesses, SXSW 2026 on March 16, 2026.

(00:00:00) - Introduction (00:00:28) - Charlie Munger's mental models (00:01:52) - Model 1: The Bedrock model: Take a simple idea and take it seriously (00:02:31) - Model 2: Truth vs. Trust; David Hawkins: Power vs. Force (00:05:43) - Costco (00:07:56) - Model 3: Your deepest desire is your destiny (00:09:40) - Model 4: Heads I win; Tails I don't lose much; Jeff Bezos (00:10:36) - How to start a business without capital (00:12:44) - Model 5: Be a shameless cloner; Sam Walton & Walmart and Bill Gates & Microsoft (00:14:49) - Model 6: Use hacks to improve yourself; Be a harsh grader (00:16:02) - Model 7: Hire slow fire fast (00:16:53) - Model 8: Incentives are more powerful than you think (00:17:51) - Model 10: Pursue quality intensely; Zen and the art of motorcycle maintenance by Robert Pirsig (00:18:50) - Model 11: Focus on durable moats (00:19:16) - Model 12: The purpose of business is not to make money (00:19:45) - Model 13: Outsourcing smaller tasks (00:20:39) - The latticework of mental models; Listen to your customer (00:24:07) - Focus on taking larger market share (00:25:19) - Model 14: Go all-in on no-brainers; Founders Podcast, Business Breakdowns & Acquired podcasts (00:28:54) - Book recommendations: Poor Charlie's Almanack, Influence & Excellent Advice for Living (00:29:27) - Duan Yongping: Fast is slow (00:30:56) - Lifetime ban at a casino in Vegas; Blackjack (00:33:09) - Exponential effect of implementing the models together (00:34:24) - Benefit of mental models to non-venture backed businesses (00:35:12) - El Cortez casino in Las Vegas; Blackjack (00:41:49) - Mental models for creative professionals; Seinfeld's Is This Anything? The contents of this website are for educational and entertainment purposes only, and do not purport to be, and are not intended to be, financial, legal, accounting, tax or investment advice. Investments or strategies that are discussed may not be suitable for you, do not take into account your particular investment objectives, financial situation or needs and are not intended to provide investment advice or recommendations appropriate for you. Before making any investment or trade, consider whether it is suitable for you and consider seeking advice from your own financial or investment adviser. Thumbnail Photo credit: Nick Piacente