How to Get to Know Your Audience

If you don't speak to people in a way that they know to be spoken to, or the way that they can understand, well it's not going to be apparent to them. So getting to know people, reaching out to them, talking to them and asking questions like, tell me about a time when this happened. And then through that, you learn what the needs are. That becomes those hypotheses that you test. Maybe have the right solution. You mean k you mean key phrases and stuff, when you say language, not english versus spanish? Correct. The the key phrases that they use. Not necessarily the keywords they type into gug athough, that's part of it