206 - Marketing's Job Shouldn't Be To Facilitate Sales Doing Sales | The Ungated Marketing Podcast
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B to B Markers - Is There a Sail Steam in B to C?
Yee: In b to c, there's no sail steam. Your marketing actually has to sell stuff. So what other people are doing is thei're looking just capture a contact and then hand it off to sales. And i'm trying to get people so educated that they don't need our sales team in order to decide whether or not they want to buy. Yee: Sales can keep prioritizing their target accounts. Instead of falloing up with shitty marketing leads that don't close, they will thank you for it.
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