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The Future of Opinion Polls: A Conversation with Mark Pack

New Books in Science, Technology, and Society

00:00

Is There a Need for More Local Poles?

In the uk, i think it's fair to say politics is getting a little more complicated. And we got nationalist parties, but also in the north of england,. Maybe different patterns of voting to the south of england. Does that mean, as those trends develop, you need a bigger sample to make pole work? I can definitely see how there's going to be a useful role for some poling that gets below those nationaltotals... But i guess what i'm asking is, is the answer to that to have more local poles, or to have one national pole? Instead of 12 hundred, let's say, in the sample, to have 400? It could be

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